Privacy Policy

Commitment to Data Privacy Protection


Protecting the security and privacy of your personal data is important to Defond Holdings (H.K.) Co. Ltd. We believe in protecting the privacy of the personally identifiable information you share with us. We also believe it is important to inform you about how we will use your personal data. We hope the policy outlined below will help you understand what data Defond may collect, how Defond uses and safeguards that data and with whom we may share it. Therefore, we encourage you to read this Privacy Policy carefully.



Personal data

Defond will not collect your personal data (e.g. your name, address, telephone number or e-mail address) through our websites unless you voluntarily offer it (e.g. by registration, survey), provide your consent, or unless otherwise permitted by applicable laws and regulations for the protection of your personal data.


Purpose of Use

When you do provide us with personal data, it is normally used to respond to your inquiry, process your order or provide you access to specific information or offers. To support our customer relationship with you:

We may store and process personal data and share it with our worldwide affiliates to better understand your business needs and how we can improve our products and services; or we (or a third party on our behalf) may use personal data to contact you about a Defond offer in support of your business needs or to conduct online surveys to understand better our clients’ needs.


Your choice to not have your personal data used to support our customer relationship (especially for direct marketing or market research) will be respected. We do not sell or otherwise market your personal data to third parties, except to Defond affiliates.


Purpose Limitation

Defond will collect, use or disclose personal data supplied by you online only for the purposes disclosed to you, unless the disclosure:

is using the personal data for any additional purpose that is directly related to the original purpose for which the personal data was collected,

is necessary to prepare, negotiate and perform a contract with you,

is required by law or the competent governmental or judicial authorities,

is necessary to establish or preserve a legal claim or defense,

is necessary to prevent fraud or other illegal activities, such as willful attacks on Defond information technology systems.


Communications or Utilization Data

 Through your use of telecommunications services to access our website, your communications data (e.g. Internet protocol address) or utilization data (e.g. information on the beginning, end and extent of each access, and information on the telecommunications services you accessed) are technically generated and could conceivably relate to personal data. To the extent that there is a compelling necessity, the collection, processing and use of your communications or utilization data will occur and will be performed in accordance with the applicable data privacy protection legal framework.


Non-Personal Data Collected Automatically

 When you access our websites, we may automatically (i.e., not by registration) collect non-personal data (e.g. type of Internet browser and operating system used, domain name of the website from which you came, number of visits, average time spent on the site, pages viewed). We may use this data and share it with our worldwide affiliates to monitor the attractiveness of our websites and improve their performance or content.


“Cookies” - Information Stored Automatically on Your Computer

 When you view one of our websites, we may store some data on your computer in the form of a “cookie” to automatically recognize your PC next time you visit. Cookies can help us in many ways, for example, by allowing us to tailor a website to better match your interests or to store your password to save you having to re-enter it each time. If you do not wish to receive cookies, please configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored.



Defond will not knowingly collect personal data from children without insisting that they seek prior parental consent if required by applicable law. We will only use or disclose personal data about a child to the extent permitted by law, to seek parental consent pursuant to local law and regulations or to protect a child. The definition of “child” or “children” should take into account applicable laws as well as national and regional cultural customs.



 To protect your personal data against accidental or unlawful destruction, loss or alteration and against unauthorized disclosure or access, Defond uses technical and organizational security measures.


Links to Other Websites

Defond websites may contain links to other websites. Defond is not responsible for the privacy practices or the content of other websites.



Questions and Comments


Defond will respond to reasonable requests to review your personal data and to correct, amend or delete any inaccuracies. If you have any questions or comments about the Defond Data Privacy Protection, please click on “Contact” and inform us about your request. Any changes to our Data Privacy Protection Policy will be posted on this page. Please check this page regularly to be up-to-date.


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